# Aria Customer Success: Unsere Grüne Glasfaser (UGG)

##### How UGG Unified CRM and Billing to Build an AI-Powered Lead-to-Loyalty Platform

See how UGG replaced fragmented legacy systems with a single, intelligent platform. In this video, Markus Keller, Director of IT at UGG, shares how the team unified ServiceNow CRM with Aria Billing Cloud to automate the full quote-to-cash journey, cut manual effort, and accelerate time to revenue, delivering measurable gains in agility, automation, and customer experience along the way.

[Watch on Vimeo](https://vimeo.com/?fl=pl&fe=vl)